Brand Storyteling Essay Example | Topics and Well Written Essays - 500 words

Brand Storyteling - Essay Example In addition, stories easily convey the message of the content by allowing customers to visualize the vision of the brand in an easy manner. On the contrary, messages based on facts do not create a long lasting impact on the customers as stories do. Effective stories have; entertaining value engages the audience and relates to the personal needs of customers. These features let the customer ‘live’ through the story of the brand. For instance, by posing a problem in the story with the brand as the solution makes the audience assume a true experience. Instead of the audience grasping the product pitches, the idea of the brand story is taken in (Barry 2014). Storytelling, no matter how many companies adopt it, it will always emerge as the sure way of excluding a company from its competitors by creating a more appealing and effective story than the other companies. Almost everybody enjoys the feeling of being in control of the environment, future and their lives, among other things. For that reason, companies should use storytelling to evoke emotions of the desire to control. The story makes it clear to the customer how the brand makes him or her in control, albeit in the subconscious mind only. By embracing family values to the brand story, the audience is emotionally influenced, especially married couples. For instance, Cerebos Pacific, a sauce additives company, uses Asian family values that relate to food to convince customers to buy their products (Temporal 2013). In Asia, food cooking is not just an act rather it is a way of emotional expression. A brand story that relates to the audience and through their ‘living’ through the story, their wishes are fulfilled and emotions are evoked. The brain encodes the value in things and remembers wishes that were vicariously fulfilled. A brand story that evokes emotions of love can convince the audience to purchase the product. Love emerges at the most fundamental emotion ever known to human beings.

Russia`s Motives in Relations with Central Asia and the Caspian Region Essay

Russia`s Motives in Relations with Central Asia and the Caspian Region - Essay Example This essay discusses the relevance between economic power and military power of Russia in relation to the its interests in maintaining good relationship with Central Asia and the Caspian Region. To secure Russia’s economic and political influence over the Caspian region, the Russian government is preparing and maintaining its military power in the Caspian region Considering the economic and military power of Russia, this study discusses the history behind the Caspian Flotilla. As part of going through the main discussion, some real-life current events that are taking place between Russia, the Caspian region, and the central Asia are used as concrete evidences in proving the point of the research. Located on the northern part of Iran and surrounded by the Azerbaijan, Kazakhstan, and the Turkmenistan, the Caspian Sea is a point of political argument and fight between the Azerbaijan, Britain, and Russia because of its 20 to 40 billion barrels of proven oil reserves Similar to case of the Caspian region, one of the main reasons why Russia is maintaining a good relationship with the Central Asia is because of the oil business. Since most of the Russian oil pipelines are controlled by Moscow, the Russian government has to maintain its political partnership with Central Asia to keep the flow of oil business transaction between Russia and other nearby countries in Asia normal. Since a lot of countries in Central Asia have weak political power in the world market, Russia is also enjoying a lot of economic and political advantages there.